Post by account_disabled on Jan 8, 2024 11:05:36 GMT
As part of the meeting that Pinterest , together with MarketingDirecto.com, organized yesterday, the round table titled From inspiration to sale or how a Pin can grow your business took place, which brought together content creators, such as Fabián León and Maria Abajo; to media representatives, such as Ana Multigner , from Hearst, and to brands such as Danone, represented by Leyre Pedrol , and LVMH, by Alejandra Da Cunha , and DESIGUAL with its Traffic & Performance Manager, Xaviera Gómez, who was joined by Sergio Núñez and Ana Venzal , Partner Managers at Pinterest. To begin this round table, Núñez shared the results of a recent study carried out by AudienceProject, which reflects that the platforms that consumers trust the most when following the adventures of brands are Instagram (36%) , Twitter (35%) and Pinterest (34%) . In this sense, Núñez was interested in knowing which content platforms are the most interesting for the brands present. To this question, Multigner confessed that social networks, in general, and Pinterest, in particular, help them connect with the formats that the audience follows.
Social networks, and Pinterest, in particular, help us connect with the formats that the audience follows» Da Cunha also pointed out that in her sector, social networks are a source of inspiration, knowledge and purchases Email Data for female consumers. “We are creating attractive content to get closer to consumers, regardless of whether they buy or not , and we are also using networks to launch advertising campaigns, which we adapt based on each social network,” he commented. Regarding content creation, Abajo stressed that Pinterest has become a source of inspiration for consumers; a statement with which León has strongly agreed, who confesses that he is very much in favor of creating ad hoc content for Pinterest , where he creates content to inspire and teach recipes. In the case of Danone, Pedrol explained that the company has a maxim, which is that if it is present on a platform it is to create content for that social network. “We don't usually create content for the sake of creating, it is usually for advertising purposes, but adapting it to each platform , and, in this sense, Pinterest makes it very easy for us,” he added. For his part, Gómez shared the content strategy that Desigual has carried out in recent months, which has focused, on the one hand, on supporting consumers with the launch of #YoMeQuedoEnCasa , so that they perceive that the brand accompanied them during confinement.
In the second part, explained the company's Traffic & Performance Manager, “when we started to return to normal, we resumed the usual strategy, with very elaborate content, which shows a cooler side, with more editorial photos . ” Regarding the content of the middle funnel, Gómez explained that Desigual focuses on adapting the content to the audience and each specific moment. Brands and content creators meet at the @pinterest event to talk about content, platforms and new consumer habits, and discover how Pinterest can help them grow their business? pic.twitter.com/BDDKLzJ3qB — MarketingDirecto.com (@mkdirecto) November 5, 2020 Regarding people's new consumption habits and how to adapt content to them, León commented that, if he normally publishes one publication a day on each social network, during confinement he doubled or tripled the content, because it was what the user demanded. . Hearst also had to adapt their content, making it much more practical than usual, as well as the format, which was the biggest challenge, commented the company's digital content director: “We began to generate a lot of live streaming, which allowed us to maintain an audiovisual offer that we thought we were not going to get.”
Social networks, and Pinterest, in particular, help us connect with the formats that the audience follows» Da Cunha also pointed out that in her sector, social networks are a source of inspiration, knowledge and purchases Email Data for female consumers. “We are creating attractive content to get closer to consumers, regardless of whether they buy or not , and we are also using networks to launch advertising campaigns, which we adapt based on each social network,” he commented. Regarding content creation, Abajo stressed that Pinterest has become a source of inspiration for consumers; a statement with which León has strongly agreed, who confesses that he is very much in favor of creating ad hoc content for Pinterest , where he creates content to inspire and teach recipes. In the case of Danone, Pedrol explained that the company has a maxim, which is that if it is present on a platform it is to create content for that social network. “We don't usually create content for the sake of creating, it is usually for advertising purposes, but adapting it to each platform , and, in this sense, Pinterest makes it very easy for us,” he added. For his part, Gómez shared the content strategy that Desigual has carried out in recent months, which has focused, on the one hand, on supporting consumers with the launch of #YoMeQuedoEnCasa , so that they perceive that the brand accompanied them during confinement.
In the second part, explained the company's Traffic & Performance Manager, “when we started to return to normal, we resumed the usual strategy, with very elaborate content, which shows a cooler side, with more editorial photos . ” Regarding the content of the middle funnel, Gómez explained that Desigual focuses on adapting the content to the audience and each specific moment. Brands and content creators meet at the @pinterest event to talk about content, platforms and new consumer habits, and discover how Pinterest can help them grow their business? pic.twitter.com/BDDKLzJ3qB — MarketingDirecto.com (@mkdirecto) November 5, 2020 Regarding people's new consumption habits and how to adapt content to them, León commented that, if he normally publishes one publication a day on each social network, during confinement he doubled or tripled the content, because it was what the user demanded. . Hearst also had to adapt their content, making it much more practical than usual, as well as the format, which was the biggest challenge, commented the company's digital content director: “We began to generate a lot of live streaming, which allowed us to maintain an audiovisual offer that we thought we were not going to get.”