Post by account_disabled on Mar 2, 2024 6:24:55 GMT
Social networks have become, today, one of the most used channels for finding shopping inspiration . According to what Instagram reported, over 60% of its users use the social network to discover new products . So why not buy the products we like directly on the same social networks? The various platforms in circulation asked themselves the same question and came to the conclusion that it was truly an opportunity not to be missed... and boom!! Social commerce was born ! 201902_CTA_TREND_2019_MOFU In a short time, social commerce has become a constantly growing phenomenon . Suffice it to consider that its ideal audience, as reported in our article " From e-commerce to social commerce: the new frontier of online shopping " is 3,499 billion users worldwide. But what are the tools and features that social networks have made available to their users to satisfy this hunger for shopping ? Let's see them together! Instagram: from the “handbag” to the checkout Instagram enabled the shopping function in 2018. This transforms the app into a real "shop window" where users can look at different products and discover information such.
the price or be redirected to the brand's official page to buy them. How to do? Just look for the "handbag" symbol that appears in posts or Stories that contain products for sale. One of the brands that was able to immediately exploit this function was Sephora , the cosmetics and beauty products brand, whose Stories were filled with colorful product stickers . But Instagram didn't want to stop there ! It decided to make the shopping experience of its billion users even easier and faster by introducing Instagram Checkout last March Australia WhatsApp Number Data This new feature allows you not only to view product information but also to purchase them without leaving the social platform . You just need to choose the color or size of the product, enter your payment and shipping details and you're done! This update is currently being piloted in the United States and has been opened to select brands only. These range from cosmetics like Kylie Cosmetics and MAC Cosmetics to high fashion brands like Prada and Oscar de la Renta , from fast fashion names like H&M and Uniqlo to sportswear brands like Nike and Adidas . Checkout Facebook: the showcase for companies and private users Although Instagram is the first platform owned by Zuckerberg to think about when talking about social commerce , this functionality was born first on the other and first social network of the Menlo Park entrepreneur . In fact, there are many companies that actively use Facebook as a sales channel : H&M and Ikea are just two examples.
blog_images.006-1 However, what distinguishes Facebook is Marketplace : a special space on the social platform created already in 2016 for the buying and selling of products between private users who live in the same geographical area. 800 million is the number of users who used this space in 2018 . At the annual F8 conference held in early May, Zuckerberg announced that he wanted to extend the potential of this platform in the same vein as Instagram's Checkout and allow users to pay for their purchases directly on the social network . Pinterest: Shoppable Pins Pinterest , with its 250 million users , is among the smallest of the social network family. But its nature as a visual and inspirational platform is fertile ground for social commerce . Even on Pinterest, in fact, companies can upload content to a virtual catalog from which users can purchase products by searching for " Shoppable Pins " on the board . Those posts contain the symbol of a tag and which refer to the page for the purchase of the product itself. This feature is not yet available in all countries but in America , where it was initially launched in 2018 , it is already used by many companies including Levi's , the famous jeans and clothing brand, which has created a new experience on the social platform for the consumer who in just one man can find and buy the pair of jeans tailored to his tastes, discover new ideas on how to wear them or reconnect to the customization page on Levi.com to make them a unique garment.
the price or be redirected to the brand's official page to buy them. How to do? Just look for the "handbag" symbol that appears in posts or Stories that contain products for sale. One of the brands that was able to immediately exploit this function was Sephora , the cosmetics and beauty products brand, whose Stories were filled with colorful product stickers . But Instagram didn't want to stop there ! It decided to make the shopping experience of its billion users even easier and faster by introducing Instagram Checkout last March Australia WhatsApp Number Data This new feature allows you not only to view product information but also to purchase them without leaving the social platform . You just need to choose the color or size of the product, enter your payment and shipping details and you're done! This update is currently being piloted in the United States and has been opened to select brands only. These range from cosmetics like Kylie Cosmetics and MAC Cosmetics to high fashion brands like Prada and Oscar de la Renta , from fast fashion names like H&M and Uniqlo to sportswear brands like Nike and Adidas . Checkout Facebook: the showcase for companies and private users Although Instagram is the first platform owned by Zuckerberg to think about when talking about social commerce , this functionality was born first on the other and first social network of the Menlo Park entrepreneur . In fact, there are many companies that actively use Facebook as a sales channel : H&M and Ikea are just two examples.
blog_images.006-1 However, what distinguishes Facebook is Marketplace : a special space on the social platform created already in 2016 for the buying and selling of products between private users who live in the same geographical area. 800 million is the number of users who used this space in 2018 . At the annual F8 conference held in early May, Zuckerberg announced that he wanted to extend the potential of this platform in the same vein as Instagram's Checkout and allow users to pay for their purchases directly on the social network . Pinterest: Shoppable Pins Pinterest , with its 250 million users , is among the smallest of the social network family. But its nature as a visual and inspirational platform is fertile ground for social commerce . Even on Pinterest, in fact, companies can upload content to a virtual catalog from which users can purchase products by searching for " Shoppable Pins " on the board . Those posts contain the symbol of a tag and which refer to the page for the purchase of the product itself. This feature is not yet available in all countries but in America , where it was initially launched in 2018 , it is already used by many companies including Levi's , the famous jeans and clothing brand, which has created a new experience on the social platform for the consumer who in just one man can find and buy the pair of jeans tailored to his tastes, discover new ideas on how to wear them or reconnect to the customization page on Levi.com to make them a unique garment.